Clothes that feel as good as they look
Easy shapes, soft fabrics, effortless style, with colour, texture and detail that just work together. Easy to wear, without overthinking.
What our customers say
Judith P.
Market Harborough
I like clothes I can actually live in. These jumpers fit well and feel amazingly soft Im hooked!
Sarah W.
Chipping Campden
I usually avoid knitwear because it goes bobbly so quickly, but my Florence knitwear hasn’t at all. I’ve washed it loads and it still looks smooth and neat, which really surprised me.
Elizabeth M.
Woodstock
I realised that when I’m comfortable, I feel more like myself. These clothes feel natural to wear and I don’t spend the day fiddling with them or worrying about how I look.
Annie B.
Oakham
I popped into the shop feeling a bit stuck. The staff were so helpful. They pulled a few pieces try and showed me loads of combinations. I left with a small capsule wardrobe and it has made getting dressed so much easier.
Isabella B.
Absolutely love clothing from Italy, looks great and just seems to last and last. Every piece I've purchased has become a wardrobe favourite of mine.
Laura P.
Kettering
April 2026
Love the knits from Florence. They feel fantastic and wash so well! I have the lightweight slash neck in 5 colours now - think I'm an addict.
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